Is your revenue team ready for what's next?
Artificial Intelligence is many things. “Easy to define” is not one of them. While there are many applications of Artificial Intelligence (AI), there is one trait that defines the concept: AI is a series of computer systems able to perform functions that normally require human intelligence. Simply put, AI enables technology to act human.
AI is prevalent in our daily lives through the technology we use, the devices we carry, and the algorithms we refine. Voice assistants like Siri or Alexa, search engines like Google, navigation apps, and recommended YouTube videos are just a few of the ways we might interact with AI software every day. AI is what makes smart devices and wearable tech, well, smart.
But beyond simple consumer-focused use cases, AI is used to generate opportunities for revenue teams. In a way, Artificial Intelligence is a Swiss Army knife for Marketers.
AI makes your business’s marketing smarter. Because AI is used to analyze large, disparate sets of data, it identifies patterns, correlations, and trends that can inform business decisions. It’s also a versatile tool for engaging with customers. Let’s explore four key areas where artificial intelligence can be used in your business’s digital marketing practices:
AI fuels what we call omnichannel conversational marketing. Now that we’ve looked broadly at AI’s capabilities within digital marketing practices, let’s dive deeper into Conversation Automation marketing tactics and AI use cases for driving ROI. While your business model and sales strategy will ultimately inform your unique approach to AI, it never hurts to look at the tried and tested tactics.
An effective omnichannel conversational marketing strategy is designed to be engaging and resourceful for customers, as well as insightful and actionable for Marketing teams. The tactics outlined above demonstrate the breadth and depth of AI programming’s potential, but ultimately your digital marketing solutions will be as unique as your business.
Make every interaction with your customer personal and powerful. Drive a personalized dialogue with leads at the top of the funnel to pre-qualify opportunities, deliver the right content at the right time, and find sales-ready leads earlier in the funnel.
Conversica AI Assistants engage buyers at the top of the funnel with human-like, two-way conversations across email, SMS, and website chat, to attract higher quality leads, drive pipeline, and find more sales-ready leads.
Adding a Conversica AI Assistant to your Sales team increases capacity, drives higher engagement rates, and ultimately generates more revenue for your business.
Interested in learning even more about what Conversation Automation can do for your Marketing team? Read the 451 Research Report: Bridging Marketing and Sales With Intelligent Virtual Assistants.
Conversation Automation tools, like Revenue Digital Assistants™, scale two-way, human-like outreach that engages every contact to find revenue opportunities faster. Learn how to turbocharge your revenue teams to generate more revenue, faster in this eBook.
Let us show you how our Powerfully Human™ digital assistants can help your team unlock revenue. Get the conversation started today.