CenturyLink Is Getting $8 Return for Every $1 We Spend on Conversica

As the third-largest telecommunications company in the United States, CenturyLink has a huge volume of leads to work through and convert to sales each month. It could take telemarketing a month to follow up with 800 leads. But, by using Intelligent Virtual Assistants (IVA), CenturyLink was able to cut that time down to a week, generating an incremental 400 qualified leads per month. Watch to see how CenturyLink used their Conversica Assistant to:

• Follow up with more than 90,000 contacts a quarter
• Leverage Marketo to automatically add new leads to campaigns
• Keep Sales reps up to date on engagement activity