Marketers and Salespeople are always pursuing new ways to improve their ability to attract and convert revenue. This includes innovating people, processes, and technologies to better engage, educate, and convert would-be customers.
Sometimes these improvements only require minor adjustments, while others require a complete paradigm shift. One paradigm shift many companies have already taken is adopting Account-Based Marketing (ABM) to improve Marketing and Sales outcomes.
But ABM isn’t without its challenges. And many revenue teams struggle with scaling hyper-personalized outreach. That’s where Conversational AI comes in.
This eBook explores how Conversational AI scales ABM execution, leading to iconic customer experiences, increased engagement rates, critical high-quality pipeline generation, and accelerated deal cycles.