Artificial Intelligence (AI) is on the minds of Marketers now more than ever. Why? Marketers responsible for demand generation know better than anyone else that it’s crucial to stay ahead of the curve with new lead generation tactics — and AI is where it’s at.

For lead generation, qualification, and conversion, AI fits seamlessly into the MarTech stack. The best AI solutions use Marketing data to deliver powerful information about prospects and customers, as well as dig through data to find new prospects or suggest existing leads worth pursuing. AI allows data across multiple sources to meet with business intelligence in one place in order to deliver measurable insights and actionable results. According to research by the Aberdeen Group, a market intelligence company, 61 percent of respondents reported lead scoring as the major driving force behind investing in AI. With AI, you can understand leads better, find new quality leads and convert those leads into Sales.

Read the eBook to assess lead generation activities, conversion workflows and follow-up processes and learn where—not if—AI solutions make the most sense.