How Effective Is Your Lead Follow-Up? Read the Conversica Sales Effectiveness Report

How well do you stack up against prompt, personalized, persistent, and high-performing lead outreach?

The success of a company’s Sales and Marketing teams lies in their ability to convert leads and prospects into customers. One vital factor in doing so is how well Sales organizations follow up with the inbound leads that Marketing generates to qualify them. Sales Effectiveness Benchmark Report, Conversica commissioned independent researchers to secretly shop 1,177 companies across the technology, telecommunications, and media & entertainment industries. Explore the report to see trends and tips for lead engagement.

How Effective Is Your Lead Follow-Up? Read the Conversica Sales Effectiveness Report

How well do you stack up against prompt, personalized, persistent, and high-performing lead outreach?

The success of a company’s Sales and Marketing teams lies in their ability to convert leads and prospects into customers. One vital factor in doing so is how well Sales organizations follow up with the inbound leads that Marketing generates to qualify them. Sales Effectiveness Benchmark Report, Conversica commissioned independent researchers to secretly shop 1,177 companies across the technology, telecommunications, and media & entertainment industries. Explore the report to see trends and tips for lead engagement.

Companies are graded using four key elements of lead engagement, which we identify as the 4Ps of sales effectiveness:
Promptness: How quickly did a company follow up on an inquiry?
Persistence: How many attempts did the company make to follow up with the lead?
Personalization: To what extent was the response personalized?
Performance: Did the email successfully reach the lead’s primary Gmail inbox?
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2020 Sales Effectiveness Benchmark Report